Captivating design creation to express the creator’s thoughts to the viewers pulling in a mass audience and influencing them for a desired action is the fundamental agenda behind designs. A wide range of design facets are currently being implemented in the design process and one such is communication design.
The communication design industry has launched itself higher with a great hand in reaching out to audiences. As per IBIS World 2020 statistics, the communication design industry holds a market size of USD 45.8 billion with a 2.2% growth expected in 2021 alone. Involving a lot of strategies, communication design strives for a better visual connection with the audience and this article will reveal the best typography tips for communication design.
Communication design is a designing aspect that incorporates visual creations, typography, photography and various other visual elements into one cohort for effective message communication to the audience from the brand side.
Communication design plays a major play in justifying the concepts and contents to the audience in the best possible visual way for a large audience reach.
Also Read : The Role of Communication Design in Branding and Identity Development
Typography is the strategy that involves the arrangement of letters and words in a compelling way that pulls in the audience with its enhanced readability, and clarity and offers a visually appealing outlook.
As we know, communication design is involved with connecting the design with the audience in an effective way, typography design holds a great play on it. Typography design aids communication design in the following ways.
The fundamental aspect that has to be ensured while creating design copies is legibility and readability. Typography is the key player in this as it involves proper font selection, size selection, etc.
Cohesiveness is very important when it comes to communication design as it communicates the message in the right way. Typography in design helps tie together the various elements of a design. It creates a sense of cohesiveness and unity, ensuring that different text elements work together to support the overall message.
Typography design is involved in creating an impactful visual message as it concentrates on headlines, the boldness of titles, and other key elements of visuals. Bold, distinctive typefaces or creative typographic treatments can make a statement and capture attention.
Typography is not just about making text readable; it’s also about making it visually appealing. Well-chosen fonts and typographic elements can enhance the overall design and draw the viewer’s attention to the content.
Having understood the role of typography in communication design, let us get to know some of the best tips for typography.
Also Read: The Future Trends in Communication Design Industry in India
As we got to know the wholesome role of typography in communication design, let us get to know some of the typography design tips.
Typeface or font type plays a great deal in typography and design. Choose the right font style that matches your brand identity. Most commonly, Serif fonts often convey a traditional, formal feel, while sans-serif fonts are more modern and casual.
Consider choosing a legible typeface instead of opting for intricately designed font styles as it affects communication.
Using multiple fonts in a design is considerable, yet incorporating a large number of fonts is not advisable as it drifts the reader away from the message. Stick to a limited number of fonts to maintain a cohesive and professional look. Using too many fonts can make your design appear cluttered and confusing. This is one of the notable typography tips in communication design.
Design with typography relies heavily on font size selection as it has a great influence in providing legibility and readability to a design copy.
Titles are always preferred in font sizes more than 25. Headlines should be just 3 to 4 sizes smaller than the title for better readability.
Measure is the length of the line in a particular type. Typography tips also include a note on measures. To a reader’s eye, long or short lines can be tiring and distracting. A long measure disrupts the rhythm because the reader has a hard time locating the next line of type. The only time a narrow measure is acceptable is with a small amount of text. For optimum readability you want the measure to be between 40-80 characters, including spaces.
Leading is the space between the lines of type in a body of copy that plays a big role in readability. Correctly spaced lines make it easier for a reader to follow the type and improve the overall appearance of the text. Leading also alters typographic color, which is the density or tone of a composition.
There are many more typography tips that should be considered when developing designs. Learning and expertising in typography and other facets of design is made possible by taking a professional course which is Bachelor of Design in Communication Design.
Anant National University being one of the standing tall design education institutes in India offers a wide range of design courses that includes BDes in Communication Design.
This course is an undergraduate 4-year full-time course that teaches all the fundamentals of design and exposes students to various facets of design such as typography tips, photography training and much more.
Every design facet holds a hand with typography as it makes the design readable and communicative. If you are a designer or planning to become a designer, then this article on typography tips for communication design will be of great help in developing legible, readable, encaptivating designs for a massive audience reach.