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India’s communication design industry has evolved into an industry in its own right. It connects people with their favorite brands, in a way that feels very natural, while also using technology to achieve that.  It is no surprise that design colleges across the country have started offering courses in this field to qualify students for careers in the steadily growing communication design industry. In this blog, we will look at this industry in more detail, from what communication design involves, to the future trends in this industry. Read on, find those out, and much more.

Table of Contents
1. What is Communication Design?
2. How to Get Started in the Field of Communication Design
3. B.Des. in Communication Design Syllabus
4.Best B.Des. in Communication Design Colleges
5. What is the Scope for Communication Design in the Future?
6. Conclusion
7. FAQs

What is Communication Design?

The process of creating visual, verbal, or written messages that can be used to connect, inform, entertain, or persuade an audience is called communication design. This traverses several legacy design fields like web design, UI/UX design, graphic design, and animation. The goal of this field is to create engaging visuals across all channels to convey messages and through that, achieve specific goals.

How to Get Started in the Field of Communication Design

For most people, this is probably the first time they’ve heard of this design field. If you’ve always been the one doodling and sketching between classes and have a keen eye for details and aesthetics, maybe you can try taking a communication design course. But how to do that?

We will tell you here. Communication design courses can generally be found in the following levels:

  • Certificate courses
  • Diploma Courses
  • Undergraduate Courses
  • Postgraduate courses

Today, we’ll talk about the undergraduate courses in communication design, as it is the most common option for 10+2 graduates who want to get an early start on their careers. Undergraduate courses in this field are either:

Out of these, the B.Des. are more common in India and offered by top-tier universities like Anant National University, among others. Take a look at the table below to get an idea of what makes this Bachelor’s degree in communication design so popular.

Course Name Bachelor of Design in Communication Design
Level Undergraduate
Type Full-time
Duration 4 years
Mode of Examination Semester System
Eligibility Criteria 10+2 with a minimum of 50% marks
Average Course Fee INR 30,000 – INR 3.1 Lakhs
Average Salary INR 7 LPA
Areas of Recruitment Advertising agencies, Educational Institutions, Online Retailers, Branding wings of both private and government companies

B.Des. in Communication Design Syllabus

Of course, by now you might be wondering what you will be studying in a B.Des. in Communication Design course. Well, don’t wonder anymore – here are the communication design subjects in the B.Des. course at Anant National University.

First Year
Semester I Semester II
Design Text and Communication Exploring Design Principles
World of Art World and India
Technical Drawings Sustainability
World of Art and Design Visualization and Representation
Materials: Properties and Processes Elements of Design
Electives Electives
Second Year
Semester III Semester IV
Visual Design Visual Design
Basic Photography Communication Theory
History of Graphic Design Advanced Photography
Basic Typography Semiotics
Design Process Identity Design
Colour Theory Motion Graphics
Third Year
Semester V Semester VI
Advanced Typography Visual Ergonomics
Publication Design Data Visualisation
Design for Social Impact Basic Animation
Print & Production Methods Professional Practice & Design Management
Interaction Design Packaging Design
Environmental Graphics Summer Internship
Fourth Year
Semester VII Semester VIII
Research paper Project
Sustainable Graphic Design
Short film making
Systems Thinking
Signage & Way-finding
Immersive media design

Best B.Des. in Communication Design Colleges

Here are some of the best colleges in India for pursuing the B.Des. in Communication Design classes.

  • Anant National University
  • National Institute of Design Kurukshetra
  • National Institute of Design Vijayawada
  • National Institute of Design Bhopal
  • Central Institute of Technology
  • IDC IIT Bombay – Industrial Design Centre, Indian Institute of Technology
  • National Institute of Design Assam

What is the Scope for Communication Design in the Future?

Communication design has a bright future, both as an industry and as a career. The newest design trends 2023 that the industry should be focusing on in the near future are:

  • Integrated communication
  • Short-form animations and videos
  • Bold typography
  • Asymmetrical layouts
  • Clean and minimalistic design
  • Sustainable Design

As for career opportunities in the field of communication design, since this course is multidisciplinary, there are a lot of them to choose from. Here are some of the top job roles that the graduates of the B.Des. in Communication Design often opt for.

Job Profile Average Salary
Interaction Designer INR 7.8 LPA
Service Designer INR 6.1 LPA
Art Director INR 6 LPA
Website Designer INR 12.5 LPA
Industrial Designer INR 5.5 LPA
Interior Designer INR 7 LPA
Lecturer INR 6 LPA

Conclusion

The future trends of the communication design industry in India all point to one outcome – that this field is going to focus more on integrating several elements of design and communication to make better products or services for customers. The career opportunities for students of B.Des. in Communication Design are many and highly alluring in terms of salary packages. So, there is no doubt that this is an excellent field to stay on top of trends and build a successful career.

Frequently Asked Questions

  1. Why choose communication design as a career?
    Communication design is a great choice as a career as it involves a multidisciplinary course curriculum, which enables students to pursue high-paying careers in several design fields.
  2. What do communication designers use for their work?
    Communication designers use software tools like Adobe Illustrator, Figma, Canva, and even pen and paper for their work.
  3. What is the salary after communication design?
    The average starting salary you can expect after completing your B.Des. in Communication Design is around INR 3.8 LPA.
  4. Is communication design good for UX design?
    Yes. Communication Design is a good option if you want to pursue a career in UX design.

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