According to research, a website’s design accounts for 94% of users’ first impressions. And according to 48% of visitors, the most important aspect in determining a website’s credibility is its design. Interaction design, an integral designing aspect of a website, is gaining popularity these days due to its emphasis on the user experience from the user’s perspective.
And in this blog, we’ll learn how user research plays an important role in making the best possible interaction design.
|Table of Contents
1. What is Interaction Design?
2. Bachelor of Design in Interaction Design
3. Importance of User Research in Interaction Design
4. Why is Anant National University the best choice for studying interaction design?
5. In Conclusion
6. Frequently Asked Questions
Examining and describing how a system interacts with its user (UX) through an interface is called interaction design (IxD). It aspires to build deeper connections between users of products and services and those who provide them.
Whether a user is utilising a website, a mobile app, or a physical device, effective interaction design guarantees that consumers can do so quickly and easily. Along with increasing conversions and sales, this can enhance user pleasure and loyalty.
B.Des. in Interaction Design is a 4-year undergraduate programme. There are selected top design schools in India that offer this course to students who are seeking to spot problems and implement improvements to enhance user experience. The course curriculum of interaction design educates students about consumer demands, fosters logical creativity and creates memorable consumer experiences.
Now take a look at what B.Des. in Interaction Design course details at Anant National University–
|Course Name||Bachelor of Design in Interaction Design|
|Course Duration||4 years|
|Mode of Examination||Semester System|
|Minimum Eligibility Criteria||10+2 from any stream with a minimum of 50% aggregate score|
|Job Options||Interaction designer, Visual Designer, App Designer, Multimedia Designer, Entrepreneur, Web Designer, UX Designer, etc.|
Let’s check out why user research is crucial in interaction design-
The success of a product design depends on how relevant it is to the intended audience. And hence having knowledge and understanding of the user’s needs are very crucial. By conducting user research, designers can analyse user behaviour, needs and motivation.
This research is usually conducted during the start of the project to ensure that the project’s overall direction is pertinent to potential clients and users. And continuously verifying your design with potential customers is a crucial habit to adopt in order to guarantee that your design remains relevant.
People are likely to switch to another product if they have a bad user experience. As a designer with a UI UX Bachelor degree, you must be aware and have an understanding of the product’s functionality. However, acknowledging user feedback will benefit us in improving our user experience.
You can avoid usability issues. Usability tests are most effective when they are a seamless part of your work process, allowing you to test your product continuously from the very beginning of its creation.
User research allows designers with interaction design training to work with actual insights and not assumptions. If a designer skips the user research, they might create a product with usability issues, design defects, or not be able to meet the user’s expectations. And with user research, you can detect these problems in the introductory stage, which will save you time, money and effort.
What we perceive a user wants vs. what they are actually expecting can be contradictory. And without research, we may put organisational funds into a product that doesn’t resonate with our target audience and incur huge losses. Hence, conducting user research is a budget-friendly method.
User research is required to create an effective, successful, and scalable design. A designer needs to conduct user research in order to comprehend the characteristics a product requires or the problems that need to be solved. It is necessary to identify a product’s primary users. User research also aids in locating the information and structure needed to determine what to design.
And if you are looking for an interaction design course, you can choose the top design school in Gujarat.
Also Read: The Most Popular Bachelor of Design Majors