Dr Subhalaxmi Mohapatra

Associate Professor, Anant National University
PhD, Utkal University

Dr Subhalaxmi Mohapatra, an Associate Professor at Anant, focuses on women and circular and artisanal entrepreneurship through her research. She is also interested in the confluence of behavioural aspects of design, such as consumer and designer behaviour.

 

At Anant, Dr Mohapatra wishes to develop a culture of research among the Anant community where practical experiences culminate into teaching and research, helping students develop the ability to solve real-life problems. She promotes inquiry-based instruction, which involves creating design-oriented graphic novels, board games or card games as course outcomes.

 

An MPhil and a PhD in Economics from Utkal University, Odisha, Dr Mohapatra has worked as an Assistant Professor, ICFAI Business School, Hyderabad and was a Research Officer at the Indian Institute of Management Udaipur (IIMU). Before joining Anant, Dr Mohapatra was an Assistant Professor at the Birla Global University (BGU), Odisha and taught courses on Economics and Entrepreneurship.

 

During her tenure at BGU and IIMU, she was involved in several projects, research papers and case studies. A number of her papers were published in various international and national journals of repute, such as the Journal of Business Research, International Journal of Entrepreneurship in Emerging Economies, International Journal of Energy Sector Management, Vikalpa, Asia Pacific Journal of Tourism Research, Quality and Quantity, International Journal of Social Economics and Journal of Strategic Marketing. She is also an avid case writer and has published cases in reputed case journals and databases such as IIM Ahmedabad Case Collection, The Case Journal and the Ivey Case Collection.

 

Beyond academia, Dr Mohapatra is a trained Salsa dancer and an amateur guitarist. She also loves to learn about global cuisines and try them at home in her free time.

 

Award and Achievements

 

Funded Research Projects:
2023-2024 – “Investigating Impact of Digital India Initiative on Urban and Rural Youth in
Gujarat” Sponsored Minor Project by ICSSR, Project Sanctioned Amount – INR 926000/- (Project Investigator – Dr. Subhalaxmi Mohapatra, Dr. Diti Vyas and Dr. Subhadip Roy).


2022-2023 “Women Entrepreneurship in India and Scalability: Barriers, Facilitators and Way Forward” Sponsored Research Project by National Commission of Women (NCW), Govt of India. Project Sanctioned Amount – INR 11,66,000/- (Project Investigator – Dr. Subhadip Roy,Dr. Subhalaxmi Mohapatra, Dr. Dina Bannerjee)

 

Thesis Supervision:
2023-2024 -Designer’s identity, Job Crafting and Motivation: A Cross Organisational Study in Design Industry." Scholar – Ms. Srishti Bajaj; Supervisor – Dr. Subhalaxmi Mohapatra.


“Toy & Pedagogy of school education as per NEP 2020” Scholar – Mr. Nilesh Siddhpura; Supervisor – Dr. Subhalaxmi Mohapatra and Dr. Diti Vyas

 

Project Supervision
“Alternative Sex Education: Gaps In Indian System And Designing A Board Game To Bridge The Gap” (Mentor – Dr. Subhalaxmi Mohapatra) Live Action Project


“Nudges and Choices: Experiments Using UI of Food Delivery Apps” (Mentor – Dr. Subhalaxmi Mohapatra) Capstone Project

 

Publications:
Mohapatra, Subhalaxmi, & Roy, Risha. (2024). Iro Iro–should the brand go circular B2B or B2C Way. Emerald Emerging Markets Case Studies, 14(2),1-19 https://doi.org/10.1108/EEMCS-12-2023-0484--Scopus Indexed


Vyas, Diti, Mohapatra, Subhalaxmi, & Marvada, Karan Bhojabhai (2024). To digitalize or not digitalize: scaling up dilemma at Karan Handicraft. The CASE Journal. https://doi.org/10.1108/TCJ-04-2023-0088--Scopus Indexed


Mohapatra, Subhalaxmi, Roy, Subhadip, Upadhyay, Aravind, & Kumar, Anil (2023). Circular value creation through environmental entrepreneurship initiatives: A case‐based exploration. Business Strategy and the Environment. https://doi.org/10.1002/bse.3682.-Scopus Indexed


Roy, Subhadip, & Mohapatra, Subhalaxmi, (2023). Exploring the culture–creativity–innovation triad in the handicraft industry using an interpretive approach. Journal of Business Research, 156, 113460. https://doi.org/10.1016/j.jbusres.2022.113460.-Scopus Indexed


Mohapatra, Subhalaxmi, & Roy, Risha. (2023). United we stand: the entrepreneur’s network and its role in overcoming crisis situations. Journal of Indian Business Research, 15 (2), 278-298. https://doi.org/10.1108/JIBR-08-2022-0213.-Scopus Indexed


Mohapatra, Subhalaxmi. (2022). Health Expenditures, Health Infrastructure and Health Status in SAARC Countries: A Panel Data Analysis. Vikalpa, 47(3), 205-216. https://doi.org/10.1177/02560909221113.-Scopus Indexed


Sharma, Jyoti, Mohapatra, Subhalaxmi, & Roy, Subhadip. (2022). Memorable Tourism Experiences (Mte): Integrating Antecedents, Consequences And Moderating Factor. Tourism and hospitality management, 28(1), 29-59. https://doi.org/10.20867/thm.28.1.2-Scopus Indexed


Roy, Subhadip, Mohapatra, Subhalaxmi, & Banerjee, Dina. (2022). I mean business:exploring women entrepreneurs’ journey in India from an emancipation perspective. Journal of Entrepreneurship in Emerging Economies, 14(6), 1072-1095 https://doi.org/10.1108/JEEE-10-2020-0357.-Scopus Indexed


Roy, Subhadip, & Mohapatra, Subhalaxmi.(2022). Problems of adoption of solar power and subsequent switching behavior: An exploration in India. International Journal of Energy Sector Management, 16(1), 78-94. https://doi.org/10.1108/IJESM-08-2020-
0015.-Scopus Indexed

Mohapatra, Subhalaxmi & Roy, S. (2022), “Beeja: Sprout into Bloom Or Wither Into Doom” in Dey, A. K (2021). Sustainable Entrepreneurship: Innovation and Transformation. Bloomsbury Publishing.

Roy, Subhadip & Mohapatra, Subhalaxmi (2021),“That’spersonal.com: Privacy Delivered”, IIM Ahmedabad Case Center, 2021, with Roy, S. Case Id: MAR0516.

Mohapatra, Subhalaxmi. (2019). Public health expenditure and its effect on health outcomes: A new methodological approach in the Indian context. Great Lakes Herald, 13(1), 148.

 

Conference Presentations:
Mohapatra, Subhalaxmi. and Roy, Risha. (2024), “Toward Circular Business Model: A Case Study of a Sustainable Fashion Brand named Iro Iro” presented at the 17th Global Brand Conference, “Conscientious Brands: Making Sustainability and Responsibility Work”, Edinburgh Napier University, 22nd-24th April 2024.


Vyas Diti and Subhalaxmi, Mohapatra (2024), “Who is Telling Tales: A Pedagogical Experimental Comparison of AI and Human Generated Stories and Student Creative Satisfaction” 10th International Communication Management Conference: (ICMC 2024): Immersive technology and experiences: Implications for business and society, MICA, Ahmedabad, January 18-20, 2024. Oral Presentation and Book of Proceedings.


Vyas Diti and Mohapatra, Subhalaxmi (2023), “Karan Handicrafts: Understanding the Digital Entrepreneurship Typology Using Case Study Research; for the conference “3rd Pritam Singh Memorial (PRISM) Conference”;, 17-19 th November, 2023. Oral Presentation and Book Proceedings

Mohapatra, Subhalaxmi and Roy, Risha (2023), “Understanding The Sustainable Business Practices of the “Iro Iro” Pre and Post Covid-19 Pandemic”; for the conference”;3rd Pritam Singh Memorial (PRISM) Conference”;, 2023. Oral Presentation and Book Proceedings

Mohapatra, Subhalaxmi and Roy, Subhadip (2023), “Understanding Circular Entrepreneurship and Circular Value Creation: An Exploratory Analysis using a Case Study from India” presented at the 15 th Biennial Conference in Entrepreneurship Development Institute of India (EDII), Ahmedabad, 22 nd – 24 th Feb 2023. Oral Presentation

Mohapatra, Subhalaxmi and Roy, Risha (2022), “Raasleela Textiles: The Dilemma of a Women Entrepreneur in Covid times”, 20th AIMS International Conference on Management, December 28-31, 2022, IIM Kozhikode. Oral Presentation

Mohapatra, Subhalaxmi, Tripathy, Sashwati and Roy, Risha, (2022) “Adoption of E- bike and Subsequent Switching Behavior of Indian Consumers – A Quantitative
Exploration” 2 nd  Pritam Singh Memorial (PRISM) Conference, Leading the business of
the future: Talent, Technology and Transformation in a changing world, November 17-19, 2022 IIM Nagpur. Oral Presentation

Mohapatra, Subhalaxmi and Mulay, Riya (2022) “To grow or not to grow: understanding the Artisanal Dillema through case study-based research in India”, 7 th International Conference on Tourism and Leisure Studies, 27 th -28 th June 2022, Muziris Research and Convention Center, Kerala, India. Oral Presentation

Mohapatra, Subhalaxmi and Roy, Risha (2022), “United we Stand: The Entrepreneurs Network and Its Role in Overcoming in the Pandemic Times” 12 th Conference of Excellence in Research and Education, IIM Indore, 3 rd -5 th June 2022, Oral Presentation

Mohapatra, Subhalaxmi and Mulay, Riya (2022), “Artisans Dillema – To Grow or Not Grow: Understanding Artisanal Entrepreneurship and Challenge of Firm Growth through the lens of Bamboo Artisans in India” ” 12 th Conference of Excellence in Research and Education, IIM Indore, 3 rd -5 th June 2022. Oral Presentation

Mohapatra, Subhalaxmi and Singh, Shikta (2022), “Factors Influencing COVID 19: A Cross-Sectional Exploration Integrating Diverse Variables”. International Conference on Management Research Chaos, Complexity and Resilience: Business and Society in Pandemic Context, KIIT School of Management, Feb 27, 2022. Oral Presentation

Roy, Subhadip, Majumdar, Adrija, Mohapatra, Subhalaxmi and Sharma, Ankita. (2020) “Experiencing” The “Switch”: Demystifying the Switching Behavior in the Indian M- Wallet Sector”. 4th International Conference on Marketing, Society and Technology, December 7-9, 2020, IIM Kozhikode. Won the Best Paper Award. Oral Presentation

Mohapatra, Subhalaxmi and Roy, Subhadip. (2020), “Beeja: Sprout into Bloom Or Wither Into Doom”, 10th ICMC, BIMTECH Noida In collaboration with University of Eastern Finland and University of South Florida, Dec 4th -6 th 2020. Won the 2nd Best Case Award. Oral Presentation

Roy, Subhadip and Mohapatra, Subhalaxmi (2020), “Paramount Sherbet: No time to Cool Down” at NACRA Annual 2020 – Marketing and International Business Track, October 2020. Oral Presentation

Mohapatra, Subhalaxmi (2020), “Health Expenditures, Health Infrastructure and Health Status in SAARC countries – A Panel Data Analysis”. Presented at the 5 th International Conference on Advances in Healthcare Management Services, CHMS IIM Ahmedabad, Ahmedabad, February 14 16, 2020. Won the Best Paper Award. Oral Presentation

 

Awards and Distinctions:
Mohapatra, Subhalaxmi, & Roy, Risha (2024). Iro Iro–should the brand go circular B2B or B2C way. EMCS and MDI Compact Case Competition, Emerald Publishing limited. Won the Third Prize and a fund of $ 500 Award.

Vyas Diti and Mohapatra, Subhalaxmi & Marvada, Karan (2023), "To Digitalize or Not Digitalize: Scaling Up Dilemma at Karan Handicrafts", Indigenous Voices Case Writing Competition, Emerald Publishing limited. Won the Second Prize and a fund of £500 Award

Roy, Subhadip, Majumdar, Adrija, Mohapatra, Subhalaxmi & Sharma, Ankita. (2020) “Experiencing” The “Switch”: Demystifying the Switching Behavior in the Indian M-Wallet Sector”. 4th International Conference on Marketing, Society and Technology, December 7-9, 2020, IIM Kozhikode. Won the Best Paper Award

Mohapatra, Subhalaxmi and Roy, Subhadip. (2020), “Beeja: Sprout into Bloom Or Wither Into Doom”, 10th ICMC, BIMTECH Noida In collaboration with University of Eastern Finland and University of South Florida, Dec 4th -6 th 2020. Won the 2nd Best Case Award

Mohapatra, Subhalaxmi (2020), “Health Expenditures, Health Infrastructure and Health Status in SAARC countries – A Panel Data Analysis”. Presented at the 5 th International Conference on Advances in Healthcare Management Services, CHMS IIM Ahmedabad, Ahmedabad, February 14 16, 2020. Won the Best Paper Award




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