Dr Subhalaxmi Mohapatra

Associate Professor,
Co-Director, Centre for Urbanism and Cultural Economics,
Ph.D. in Health Economics, Utkal University
  • Ph.D. Utkal University

  • M.Phil Utkal University

  • MA (Economics), University of Hyderabad

  • Entrepreneurship and the interplay of design

  • Behaviour and management

  • Cultural economics with a focus on cultural entrepreneurship

  • Tourism

  • Health economics

  • Roy, S., & Mohapatra, S. (2023). Exploring the culture–creativity–innovation triad in the handicraft industry using an interpretive approach. Journal of Business Research, 156, 113460
  • Mohapatra, S., & Roy, R. (2023). United we stand: the entrepreneurs network and its role in overcoming crisis situations. Journal of Indian Business Research, (ahead-of-print)
  • Mohapatra, S. (2022). Health Expenditures, Health Infrastructure and Health Status in SAARC Countries: A Panel Data Analysis. Vikalpa, 47(3), 205-216
  • Sharma, J., Mohapatra, S., & Roy, S. (2022). MEMORABLE TOURISM EXPERIENCES (MTE): INTEGRATING ANTECEDENTS, CONSEQUENCES AND MODERATING FACTOR. Tourism and hospitality management, 28(1), 29-59
  • Roy, S., Mohapatra, S., & Banerjee, D. (2022). I mean business: exploring women entrepreneurs’ journey in India from an emancipation perspective. Journal of Entrepreneurship in Emerging Economies, 14(6), 1072-1095
  • Roy, S., & Mohapatra, S. (2022). Problems of adoption of solar power and subsequent switching behavior: An exploration in India. International Journal of Energy Sector Management, 16(1), 78-94
  • Mohapatra, S. (2019) ‘Public Health Expenditure and its Effect on Health Outcomes: A New Methodological approach in the Indian Context”, Great Lakes Herald, 13 (1), pp. 1-20.
  • Mohapatra, S. (2018) ‘Investigating the tourism and economic growth linkage: A panel causality analysis for the SAARC countries’, Asia Pacific Journal of Tourism Research23(6), pp.573-583.
  • Mohapatra, S. and Roy, S. (2017) ‘Milky Moo: spreading the Milk Mantra’, The CASE Journal.
  • Mohapatra, S. (2017) ‘Economic growth, public expenditure on health and IMR in India’, International Journal of Social Economics.
  • Roy, S. and Mohapatra, S. (2017) ‘Female, married and endorsing: integrating celebrity marital status, role congruence and credibility’, Journal of Strategic Marketing25(1), pp.14-30.
  • Mohapatra, S. (2017) ‘Health inequity and health outcome: a causal linkage study of low and middle income countries’, Quality & Quantity51(6), pp.2475-2488.
  • Roy, S. and Mohapatra, S. (2014) ‘IHCL’s menu of hotels: competing for the Indian hotel scape’, The CASE Journal, 10 (2), pp 171-184.
  • Mohapatra, S. and Mishra, P. (2011) ‘Composition of Public Expenditure on Health and Economic Growth: A Cointegration Analysis and Causality Testing’, IUP Journal of Public Finance9(2), pp 30-43.
  • Mohapatra, S. (2010) ‘Work and fertility linkage in women: A study in Bhubaneswar city’, Zagreb International Review of Economics & Business13(2), pp.39-53.
  • Sahu, A. and Mohapatra, S. (2010) ‘Millennium Development Goals and Infant Mortality in India: A Distant Dream or a Reality’, Journal of Global Economy6(1), pp.59-79.
  • Mohapatra, S. and Mohapatra, S. (2008) ‘Public Expenditure on Health in India: Growth and Management’, The IUP Journal of Public Finance6(4), pp.39-61.
  • Sahu, A. and Mohapatra, (2008) “Paradoxes in Urban India – Issues and Challenges”, 2008, ICFAI Journal of Urban Policy, 3 (2), pp. 29-39.

Case Studies Published in Case Databases

Publication in Edited Volumes

  • Mohapatra, S and Roy, S. (2020) “Beeja: SPROUT INTO BLOOM OR WITHER INTO DOOM” Sustainable Entrepreneurship – Innovation and Transformation, Eds A.K. Dey, V.V. Piispanen and S.Mishra, Bloomsbury Publishing India Pvt. Ltd. ISBN: 978-93-90513-84-0.
  • Mohapatra, S and Roy, S. (2014) “Product Placement in Computer Games”, in Product Placement eds. Lopamudra Ghosh and Samta Jain, Mumbai: Shroff Publishers.
  • Roy, S. and Mohapatra, S. (2009) “Branding India – A Content Analysis of the Incredible India Campaign”, Brand Research. eds. Nafees, L; Krishnan, O. and Gore, T. Macmillan Publishers India, Delhi, 55-69.
  • Roy, S. and Mohapatra, S. (2008)“Student Perception about Branded Jeans Wear”, Global Competition and Brand Promotion, ed. Dubey, J. New Delhi: Excel Publication, pp. 440-448.
  • Vyas D and Mohapatra, S (2023), “To Digitalize or Not Digitalize: Scaling Up Dilemma at Karan Handicrafts”, Indigenous Voices Case Writing Competition, Emerald Publishing limited. Won the Second Prize and a fund of £500 Award
  • Mohapatra, S. (2020), “Health Expenditures, Health Infrastructure and Health Status in SAARC countries – A Panel Data Analysis”. Best Paper Award at 5th International Conference on Advances in Healthcare Management Services, CHMS IIM Ahmedabad, Ahmedabad, February 14-16, 2020.
  • Mohapatra, S. and Roy, S. (2020)”Beeja: SPROUT INTO BLOOM OR WITHER INTO DOOM“. 2nd Best Case Award at 10th ICMC, BIMTECH Noida In collaboration with University of Eastern Finland and University of South Florida, Dec 4th -6 th 2020.
  • Roy, S, Majumdar, A, Mohapatra, S and Sharma, A (2020) “Experiencing” The “Switch”: Demystifying the Switching Behavior in the Indian M-Wallet Sector”. Best Paper Award at 4th International Conference on Marketing, Society and Technology, December 7-9, 2020, IIM Kozhikode
  • Roy, S and Mohapatra, (2015), “GPS Renewables -StartUp to ScaleUp?” Awarded First Prize at SBM Mart Sustainable Business Case Competition, Noida, 29th May 2015.
  • Roy, S and Mohapatra, (2014), “Zari Boxes India: Need to Think Inside the Box? “ Awarded Best Case (category: Case with global implications) at Global Summit of Management Cases (GSMC 2014), IIM Raipur, December 2014.

Indian Health Economics and Policy Association (IHEPA)