Funded Research Projects:
2023-2024 – “Investigating Impact of Digital India Initiative on Urban and Rural Youth in
Gujarat” Sponsored Minor Project by ICSSR, Project Sanctioned Amount – INR 926000/- (Project Investigator – Dr. Subhalaxmi Mohapatra, Dr. Diti Vyas and Dr. Subhadip Roy).
2022-2023 “Women Entrepreneurship in India and Scalability: Barriers, Facilitators and Way Forward” Sponsored Research Project by National Commission of Women (NCW), Govt of India. Project Sanctioned Amount – INR 11,66,000/- (Project Investigator – Dr. Subhadip Roy,Dr. Subhalaxmi Mohapatra, Dr. Dina Bannerjee)
Thesis Supervision:
2023-2024 -Designer’s identity, Job Crafting and Motivation: A Cross Organisational Study in Design Industry." Scholar – Ms. Srishti Bajaj; Supervisor – Dr. Subhalaxmi Mohapatra.
“Toy & Pedagogy of school education as per NEP 2020” Scholar – Mr. Nilesh Siddhpura; Supervisor – Dr. Subhalaxmi Mohapatra and Dr. Diti Vyas
Project Supervision
“Alternative Sex Education: Gaps In Indian System And Designing A Board Game To Bridge The Gap” (Mentor – Dr. Subhalaxmi Mohapatra) Live Action Project
“Nudges and Choices: Experiments Using UI of Food Delivery Apps” (Mentor – Dr. Subhalaxmi Mohapatra) Capstone Project
Publications:
Mohapatra, Subhalaxmi, & Roy, Risha. (2024). Iro Iro–should the brand go circular B2B or B2C Way. Emerald Emerging Markets Case Studies, 14(2),1-19 https://doi.org/10.1108/EEMCS-12-2023-0484--Scopus Indexed
Vyas, Diti, Mohapatra, Subhalaxmi, & Marvada, Karan Bhojabhai (2024). To digitalize or not digitalize: scaling up dilemma at Karan Handicraft. The CASE Journal. https://doi.org/10.1108/TCJ-04-2023-0088--Scopus Indexed
Mohapatra, Subhalaxmi, Roy, Subhadip, Upadhyay, Aravind, & Kumar, Anil (2023). Circular value creation through environmental entrepreneurship initiatives: A case‐based exploration. Business Strategy and the Environment. https://doi.org/10.1002/bse.3682.-Scopus Indexed
Roy, Subhadip, & Mohapatra, Subhalaxmi, (2023). Exploring the culture–creativity–innovation triad in the handicraft industry using an interpretive approach. Journal of Business Research, 156, 113460. https://doi.org/10.1016/j.jbusres.2022.113460.-Scopus Indexed
Mohapatra, Subhalaxmi, & Roy, Risha. (2023). United we stand: the entrepreneur’s network and its role in overcoming crisis situations. Journal of Indian Business Research, 15 (2), 278-298. https://doi.org/10.1108/JIBR-08-2022-0213.-Scopus Indexed
Mohapatra, Subhalaxmi. (2022). Health Expenditures, Health Infrastructure and Health Status in SAARC Countries: A Panel Data Analysis. Vikalpa, 47(3), 205-216. https://doi.org/10.1177/02560909221113.-Scopus Indexed
Sharma, Jyoti, Mohapatra, Subhalaxmi, & Roy, Subhadip. (2022). Memorable Tourism Experiences (Mte): Integrating Antecedents, Consequences And Moderating Factor. Tourism and hospitality management, 28(1), 29-59. https://doi.org/10.20867/thm.28.1.2-Scopus Indexed
Roy, Subhadip, Mohapatra, Subhalaxmi, & Banerjee, Dina. (2022). I mean business:exploring women entrepreneurs’ journey in India from an emancipation perspective. Journal of Entrepreneurship in Emerging Economies, 14(6), 1072-1095 https://doi.org/10.1108/JEEE-10-2020-0357.-Scopus Indexed
Roy, Subhadip, & Mohapatra, Subhalaxmi.(2022). Problems of adoption of solar power and subsequent switching behavior: An exploration in India. International Journal of Energy Sector Management, 16(1), 78-94. https://doi.org/10.1108/IJESM-08-2020-
0015.-Scopus Indexed
Mohapatra, Subhalaxmi & Roy, S. (2022), “Beeja: Sprout into Bloom Or Wither Into Doom” in Dey, A. K (2021). Sustainable Entrepreneurship: Innovation and Transformation. Bloomsbury Publishing.
Roy, Subhadip & Mohapatra, Subhalaxmi (2021),“That’spersonal.com: Privacy Delivered”, IIM Ahmedabad Case Center, 2021, with Roy, S. Case Id: MAR0516.
Mohapatra, Subhalaxmi. (2019). Public health expenditure and its effect on health outcomes: A new methodological approach in the Indian context. Great Lakes Herald, 13(1), 148.
Conference Presentations:
Mohapatra, Subhalaxmi. and Roy, Risha. (2024), “Toward Circular Business Model: A Case Study of a Sustainable Fashion Brand named Iro Iro” presented at the 17th Global Brand Conference, “Conscientious Brands: Making Sustainability and Responsibility Work”, Edinburgh Napier University, 22nd-24th April 2024.
Vyas Diti and Subhalaxmi, Mohapatra (2024), “Who is Telling Tales: A Pedagogical Experimental Comparison of AI and Human Generated Stories and Student Creative Satisfaction” 10th International Communication Management Conference: (ICMC 2024): Immersive technology and experiences: Implications for business and society, MICA, Ahmedabad, January 18-20, 2024. Oral Presentation and Book of Proceedings.
Vyas Diti and Mohapatra, Subhalaxmi (2023), “Karan Handicrafts: Understanding the Digital Entrepreneurship Typology Using Case Study Research; for the conference “3rd Pritam Singh Memorial (PRISM) Conference”;, 17-19 th November, 2023. Oral Presentation and Book Proceedings
Mohapatra, Subhalaxmi and Roy, Risha (2023), “Understanding The Sustainable Business Practices of the “Iro Iro” Pre and Post Covid-19 Pandemic”; for the conference”;3rd Pritam Singh Memorial (PRISM) Conference”;, 2023. Oral Presentation and Book Proceedings
Mohapatra, Subhalaxmi and Roy, Subhadip (2023), “Understanding Circular Entrepreneurship and Circular Value Creation: An Exploratory Analysis using a Case Study from India” presented at the 15 th Biennial Conference in Entrepreneurship Development Institute of India (EDII), Ahmedabad, 22 nd – 24 th Feb 2023. Oral Presentation
Mohapatra, Subhalaxmi and Roy, Risha (2022), “Raasleela Textiles: The Dilemma of a Women Entrepreneur in Covid times”, 20th AIMS International Conference on Management, December 28-31, 2022, IIM Kozhikode. Oral Presentation
Mohapatra, Subhalaxmi, Tripathy, Sashwati and Roy, Risha, (2022) “Adoption of E- bike and Subsequent Switching Behavior of Indian Consumers – A Quantitative
Exploration” 2 nd Pritam Singh Memorial (PRISM) Conference, Leading the business of
the future: Talent, Technology and Transformation in a changing world, November 17-19, 2022 IIM Nagpur. Oral Presentation
Mohapatra, Subhalaxmi and Mulay, Riya (2022) “To grow or not to grow: understanding the Artisanal Dillema through case study-based research in India”, 7 th International Conference on Tourism and Leisure Studies, 27 th -28 th June 2022, Muziris Research and Convention Center, Kerala, India. Oral Presentation
Mohapatra, Subhalaxmi and Roy, Risha (2022), “United we Stand: The Entrepreneurs Network and Its Role in Overcoming in the Pandemic Times” 12 th Conference of Excellence in Research and Education, IIM Indore, 3 rd -5 th June 2022, Oral Presentation
Mohapatra, Subhalaxmi and Mulay, Riya (2022), “Artisans Dillema – To Grow or Not Grow: Understanding Artisanal Entrepreneurship and Challenge of Firm Growth through the lens of Bamboo Artisans in India” ” 12 th Conference of Excellence in Research and Education, IIM Indore, 3 rd -5 th June 2022. Oral Presentation
Mohapatra, Subhalaxmi and Singh, Shikta (2022), “Factors Influencing COVID 19: A Cross-Sectional Exploration Integrating Diverse Variables”. International Conference on Management Research Chaos, Complexity and Resilience: Business and Society in Pandemic Context, KIIT School of Management, Feb 27, 2022. Oral Presentation
Roy, Subhadip, Majumdar, Adrija, Mohapatra, Subhalaxmi and Sharma, Ankita. (2020) “Experiencing” The “Switch”: Demystifying the Switching Behavior in the Indian M- Wallet Sector”. 4th International Conference on Marketing, Society and Technology, December 7-9, 2020, IIM Kozhikode. Won the Best Paper Award. Oral Presentation
Mohapatra, Subhalaxmi and Roy, Subhadip. (2020), “Beeja: Sprout into Bloom Or Wither Into Doom”, 10th ICMC, BIMTECH Noida In collaboration with University of Eastern Finland and University of South Florida, Dec 4th -6 th 2020. Won the 2nd Best Case Award. Oral Presentation
Roy, Subhadip and Mohapatra, Subhalaxmi (2020), “Paramount Sherbet: No time to Cool Down” at NACRA Annual 2020 – Marketing and International Business Track, October 2020. Oral Presentation
Mohapatra, Subhalaxmi (2020), “Health Expenditures, Health Infrastructure and Health Status in SAARC countries – A Panel Data Analysis”. Presented at the 5 th International Conference on Advances in Healthcare Management Services, CHMS IIM Ahmedabad, Ahmedabad, February 14 16, 2020. Won the Best Paper Award. Oral Presentation
Awards and Distinctions:
Mohapatra, Subhalaxmi, & Roy, Risha (2024). Iro Iro–should the brand go circular B2B or B2C way. EMCS and MDI Compact Case Competition, Emerald Publishing limited. Won the Third Prize and a fund of $ 500 Award.
Vyas Diti and Mohapatra, Subhalaxmi & Marvada, Karan (2023), "To Digitalize or Not Digitalize: Scaling Up Dilemma at Karan Handicrafts", Indigenous Voices Case Writing Competition, Emerald Publishing limited. Won the Second Prize and a fund of £500 Award
Roy, Subhadip, Majumdar, Adrija, Mohapatra, Subhalaxmi & Sharma, Ankita. (2020) “Experiencing” The “Switch”: Demystifying the Switching Behavior in the Indian M-Wallet Sector”. 4th International Conference on Marketing, Society and Technology, December 7-9, 2020, IIM Kozhikode. Won the Best Paper Award
Mohapatra, Subhalaxmi and Roy, Subhadip. (2020), “Beeja: Sprout into Bloom Or Wither Into Doom”, 10th ICMC, BIMTECH Noida In collaboration with University of Eastern Finland and University of South Florida, Dec 4th -6 th 2020. Won the 2nd Best Case Award
Mohapatra, Subhalaxmi (2020), “Health Expenditures, Health Infrastructure and Health Status in SAARC countries – A Panel Data Analysis”. Presented at the 5 th International Conference on Advances in Healthcare Management Services, CHMS IIM Ahmedabad, Ahmedabad, February 14 16, 2020. Won the Best Paper Award