Yukti Acharya

Yukti Acharya, a Graduate of the Class of 2024 with Communication Design as major and Sustainable Lifestyle Fashion as minor, builds a fragrance and self-care startup for Giftonic Organisation.

Giftonic Organisation wanted to establish a strong brand presence in the fragrance and self-care industry. Under the mentorship of Prof Hemang Anglay, Assistant Professor, School of Design and sponsored by Giftonic Organisation, Yukti played a key role in building and establishing the Mynd and Bloom brand, a start-up specialising in fragrance products for self-care and well-being to serve the purpose.

Hailing from Banswara, Rajasthan, Yukti created a cohesive branding strategy, experiential packaging and impactful marketing campaigns to establish a strong brand presence.