About Anant National University

Anant National University, India’s first DesignX university, is dedicated to training students to devise solutions for global problems through creative thinking.

Our DesignX way is unique in helping young designers develop a better understanding of the context we live in through community immersion, innovation and collaboration. The core of our pedagogy is sustainable design multiplied by a host of knowledge disciplines and technology to make problem solving impactful. Our multidisciplinary undergraduate, postgraduate and doctoral programmes in design, architecture, climate action and visual arts harness the knowledge from various disciplines and traditional practices to integrate it with cutting edge technology to address diverse challenges.

About Media and Communication

Media and Communication office is responsible for all communication, textual and visual, that the University carries out in its name. It leads to develop the University as a brand in the design education space, communicate developments in the university through various platforms like newsletter, mass media, conduct effective public relations, be the custodian of all communication
that is carried out in the name of the university.

Job Type

Full Time

Reporting to

Lead – Marketing and Branding

Years of Experience

5-7 years of experience in relevant field.

Required Educational Qualification

  • Master's degree in Marketing, Mass Communications or a related field.

Key Responsibility Areas (KRAs)

Strategy Development

  • Create comprehensive marketing strategies that align with the Anant's overall goals.
  • They identify target audiences, analyse market trends, and choose the most effective digital channels and tactics to reach potential audience.

 

Brand Management

  • Ensure the consistent use of the university's branding guidelines in all communications.
  • Assist in developing and maintaining the niversity's brand image.

 

Content Creation and Management

  • Create and curate content for the university's website, social media channels, newsletters, and other communication platforms.
  • Maintain and update content to ensure accuracy, relevance, and consistency.

 

Social Media Management

  • Manage the university's social media presence, including content creation, scheduling, and monitoring engagement.
  • Respond to comments, messages, and inquiries on social media platforms.

 

Search Engine Optimization (SEO)

  • Optimize website content and structure to improve search engine rankings. This involves keyword research, on-page optimization, link building, and monitoring search engine algorithm changes.

 

Event Promotion

  • Promote university events, lectures, workshops, and other activities through various communication channels.

 

Analytics and Reporting

  • Monitor the performance of communication efforts and use data analytics to make informed decisions and improvements.

 

Collaboration

  • Collaborate with various university departments, faculty, and staff to gather information and promote university initiatives effectively.

Key Skills

  • Strong written and verbal communication skills.
  • Proficiency in digital marketing, social media, and content management systems.
  • Experience with analytics and data-driven decision-making.
  • Strong organizational and multitasking abilities.
  • Ability to work in a fast-paced environment and adapt to changing priorities.

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