You already know that working in the fashion industry entails assisting in the creation of apparel, shoes, and accessories by spotting trends and choosing styles, fabrics, colors, prints, and trims for a collection. Are you aware, though, that during the past ten years, the fast fashion sector has begun to pay greater attention to global issues like sustainability? In fact, there are 19,310 fashion designers employed worldwide, and 60% of them are dedicated to enhancing this industry by keeping in mind the sustainability of the same.
Therefore, we have established this blog to help you with the various sustainability aspects of this sector and become familiar with the leading sustainable fashion and textile brands.
The entire production process—from the fabrication of the fiber to the finished garment—poses a significant environmental risk. Therefore, the practice of focusing on and incorporating recognized environmental, economic, and social issues into a business’s operations, known as sustainability branding is required. However, such initiatives entail developing, sustaining, and projecting a brand that gives clients and the environment the advantages of sustainability.
Source: fibre2fashion.com
| 3D Virtual Sampling | A novel technique for exploring design ideas and modifications prior to manufacturing is virtual sampling and prototyping. And, before beginning physical prototyping and production, the 3D technology enables designers and technical designers to see, validate, and improve the product. Physical samples, however, have historically been required for the design process. But as 3D technology advances, virtual sampling now makes it possible to conduct a digital whole-line review, which cuts down on waste in product development and design. |
| Alternative Textiles | Materials used in garments regularly require a lot of resources and frequently degrade slowly. One cotton shirt, for example, uses as much water to make it as one person drinks in 2.5 years. In addition, though they consume less water during production, synthetic fabrics like nylon and polyester release harmful greenhouse gasses. So, to make a clothing brand sustainable, new recycled technologies for clothing and textiles are offering alternatives, and some of them include recycled fibers and fibers made from agricultural waste like leaves and rinds. |
| Mobile Body Scanning | For many consumers who buy clothing in various sizes to return items that don’t fit anymore, free shipping and returns are the only things that make online apparel purchases conceivable. However, despite passing through a network of resellers, the bulk of these returns regrettably end up in landfills. Additionally, the lack of knowledge about different body shapes and sizes is addressed in this regard via body scanning. Hence, this scan tool serves as both a sustainable fashion technology that helps fashion have a greater effect and one of the retailers’ important eCommerce conversion tricks. |
| Making Fashion Circular | Many major brands consequently came together to launch the “Make Fashion Circular Project” in support of sustainable fashion. However, this circular economy concept seeks to eliminate waste from the production process while maximizing the useful life of materials and products. Additionally, this is accomplished through the use of renewable resources and the upcycling of old clothing into new garments. |
These companies, large and small, show the potential for sustainable fashion that looks good and does good.
A diversified company, Raymond has a substantial market share in the textile and apparel industry. However, Raymond Brand has developed into one of the world’s top producers of sustainable fashion fabrics. Also, this brand’s history dates back to 1925, when it was a modest woollen mill in Thane, Maharashtra, producing coarse woollen blankets. Moreover, it is one of the respected brands in India, known for its ground-breaking ideas, and has attracted millions of customers.
Source: statista.com
As suggested by its name, FabIndia is a celebration of India’s traditional textiles. This sustainable fashion brand, however, creates the foundation for skilled, as well as long-term employment through its connections with more than 55,000 rural craft producers to contemporary city marketplaces. Additionally, they offer a wide variety of apparel for both men and women.
It has locations around India and is headquartered in Jaipur, known as the “Pink City.” Anokhi, which is renowned for continuing to revive old textile techniques, brilliantly embraces artisanal textiles with its hand-block printed dresses, tops, and lovely designs. It also designs some adorable fabric bags with complementary scarves. Moreover, their collections, which often include blouses, pants, skirts, and prairie dresses, are always colorful and exquisitely arranged.
Levi’s brand is committed to sustainable denim wear. This sustainable lifestyle brand has aim to decrease their water consumption by 80% by using water less technique, along with reducing their greenhouse gas emissions by 25%.
This company holds the view that social and environmental challenges are intertwined and that by examining these connections, it can discover creative design solutions for sustainability. Additionally, every item of clothing seen here is created entirely sustainably in the UK.
The Anant National University in India gives you lessons in the areas of fashion, textile, technology, and sustainability to transmit a distinctive and thorough grasp of conscious fashion and textile design.
Summing up, the majority of sustainable fashion and textile companies employ biodegradable materials made from renewable or recycled materials. These materials also grow without the use of pesticides or fertilizers, use less energy and water, and don’t undergo chemical processing, all of which lower the overall carbon footprint of these businesses. However, there are more than 12,000,000 textile enterprises worldwide and more than 55,000 textile and garment businesses in India— all of which regularly take action to implement sustainable practices.
Sustainability in the fashion industry refers to advancing the health of individuals, groups, and the environment. Furthermore, 15% of global fashion buyers are already very concerned about sustainability and routinely choose their products to minimize their impact. However, this ratio demonstrates why fashion and sustainability should coexist.
Shape or silhouette, line, color, and texture are the four fundamental design components or aspects employed in the world of fashion. However, the complete garment’s outline can be thought of as a silhouette, as this is the obvious visual feature of garments.
A few features of luxury brand sustainability include excellent craftsmanship, a long history, a sense of rarity, a strong brand identity, the utilization of public figures, and an exceptional shopping experience.
Yes, while fashion designing is more concerned with producing clothing, accessories, and lifestyles, textile designing mostly concentrates on generating woven, printed, or knitted patterns for clothing or home decor.