India’s communication design industry has evolved into an industry in its own right. It connects people with their favorite brands, in a way that feels very natural, while also using technology to achieve that. It is no surprise that design colleges across the country have started offering courses in this field to qualify students for careers in the steadily growing communication design industry. In this blog, we will look at this industry in more detail, from what communication design involves, to the future trends in this industry. Read on, find those out, and much more.
The process of creating visual, verbal, or written messages that can be used to connect, inform, entertain, or persuade an audience is called communication design. This traverses several legacy design fields like web design, UI/UX design, graphic design, and animation. The goal of this field is to create engaging visuals across all channels to convey messages and through that, achieve specific goals.
For most people, this is probably the first time they’ve heard of this design field. If you’ve always been the one doodling and sketching between classes and have a keen eye for details and aesthetics, maybe you can try taking a communication design course. But how to do that?
We will tell you here. Communication design courses can generally be found in the following levels:
Today, we’ll talk about the undergraduate courses in communication design, as it is the most common option for 10+2 graduates who want to get an early start on their careers. Undergraduate courses in this field are either:
Out of these, the B.Des. are more common in India and offered by top-tier universities like Anant National University, among others. Take a look at the table below to get an idea of what makes this Bachelor’s degree in communication design so popular.
| Course Name | Bachelor of Design in Communication Design |
| Level | Undergraduate |
| Type | Full-time |
| Duration | 4 years |
| Mode of Examination | Semester System |
| Eligibility Criteria | 10+2 with a minimum of 50% marks |
| Average Course Fee | INR 30,000 – INR 3.1 Lakhs |
| Average Salary | INR 7 LPA |
| Areas of Recruitment | Advertising agencies, Educational Institutions, Online Retailers, Branding wings of both private and government companies |
Of course, by now you might be wondering what you will be studying in a B.Des. in Communication Design course. Well, don’t wonder anymore – here are the communication design subjects in the B.Des. course at Anant National University.
| First Year | |
| Semester I | Semester II |
| Design Text and Communication | Exploring Design Principles |
| World of Art | World and India |
| Technical Drawings | Sustainability |
| World of Art and Design | Visualization and Representation |
| Materials: Properties and Processes | Elements of Design |
| Electives | Electives |
| Second Year | |
| Semester III | Semester IV |
| Visual Design | Visual Design |
| Basic Photography | Communication Theory |
| History of Graphic Design | Advanced Photography |
| Basic Typography | Semiotics |
| Design Process | Identity Design |
| Colour Theory | Motion Graphics |
| Third Year | |
| Semester V | Semester VI |
| Advanced Typography | Visual Ergonomics |
| Publication Design | Data Visualisation |
| Design for Social Impact | Basic Animation |
| Print & Production Methods | Professional Practice & Design Management |
| Interaction Design | Packaging Design |
| Environmental Graphics | Summer Internship |
| Fourth Year | |
| Semester VII | Semester VIII |
| Research paper | Project |
| Sustainable Graphic Design | |
| Short film making | |
| Systems Thinking | |
| Signage & Way-finding | |
| Immersive media design | |
Here are some of the best colleges in India for pursuing the B.Des. in Communication Design classes.
Communication design has a bright future, both as an industry and as a career. The newest design trends 2023 that the industry should be focusing on in the near future are:
As for career opportunities in the field of communication design, since this course is multidisciplinary, there are a lot of them to choose from. Here are some of the top job roles that the graduates of the B.Des. in Communication Design often opt for.
| Job Profile | Average Salary |
| Interaction Designer | INR 7.8 LPA |
| Service Designer | INR 6.1 LPA |
| Art Director | INR 6 LPA |
| Website Designer | INR 12.5 LPA |
| Industrial Designer | INR 5.5 LPA |
| Interior Designer | INR 7 LPA |
| Lecturer | INR 6 LPA |
The future trends of the communication design industry in India all point to one outcome – that this field is going to focus more on integrating several elements of design and communication to make better products or services for customers. The career opportunities for students of B.Des. in Communication Design are many and highly alluring in terms of salary packages. So, there is no doubt that this is an excellent field to stay on top of trends and build a successful career.
