Siddharth Jain

Siddharth Jain, a Graduate of the Class of 2024 with Communication Design as major and Health and Wellbeing as minor, designs the brand identity of a homeschooling brand.

Sandbox Academy of Alternative Learning wanted a unique brand identity for their homeschooling brand Rooted. Under the mentorship of Prof Amitabh Pandey, Professor and Lead, Communication Design, School of Design and sponsored by Sandbox Academy, Siddharth designed a comprehensive brand identity for Rooted that focuses on ‘alternative learning’ as opposed to traditional book learning.

Hailing from Mumbai, Siddharth began the process of creating the brand identity with nomenclature, a branding questionnaire and competitor analysis to guide logo direction.

Siddharth is currently working as a Graphic and brand designer at 4am Design, Mumbai. He is also planning to do further studies in his specialisation.