Abhishek Kumar is a business leader turned academician who enjoys unfolding roots of issues and ideas. His research focuses on how symbols and products are developed to resolve psychological and social conflicts of people and society. He is noted for his work on scale development to measure brand personality of business media brands, which was also his doctoral thesis and was presented at University of Cambridge, Cambridge, UK, Annual Conference of American Marketing Association, Chicago, USA and IIM Ahmedabad. His current research focuses on phenomenological construction of product. This model was recently presented at the World Congress of Philosophy at Beijing, China.
He teaches courses in product design and aesthetics, product ethnography, product philosophy, brand management and leadership. He also teaches a unique course on Thinking. His courses draw extensively from the diverse fields of philosophy, literature, psychology, sociology and management.
Dr Kumar is widely published in leading scholarly journals, renowned case repositories, newspapers and magazines, and has more than 20 research articles published in peer reviewed national and international journals. The list includes Ivey publishing, Harvard Publishing, Vikalpa (IIMA), Management and Labour Studies (XLRI), The Case Centre, The Telegraph and The Hindu. He has published several popular case studies that deal with issues like psychology of a leader, product innovation, design and development processes in IT industry and in Public Sector corporations. He has written articles in The Hindu on listening skills and has contributed a fortnightly column in The Telegraph in Schools titled, ‘Of Newtons and Apples,’ for nearly two years. He is often quoted in The Economic Times on issues related to workplaces.
He earlier worked across media (ABP Group), telecom (Bharti Airtel Ltd) and banking (Yes Bank) industry across functions of HR, Marketing and business strategy, and led businesses with large teams in banking and media. His last assignment was with Bharathidasan Institute of Management, Trichy, as an Assistant Professor in the Marketing domain.